PPC stands for Pay Per Click, this is the all-encompassing term for online paid advertising, and will typically charge you every time your site receives a click (as the name suggests). Ads can appear on a search engine results page (SERP) or on other websites, depending on the type of campaign you choose to run […]
Articles Tagged: google
SEO – What is search engine optimisation?
SEO, or search engine optimisation, is the discipline that focuses on ensuring your website appears high up on search results pages. This mainly focuses on Google, which is by far the most influential search engine, but it is also targeted to Bing and Yahoo as well. There are a number of actions that you can […]